SEO is one of the common marketing strategies that helps to rank a site in search engine results. During this pandemic, most of the SEO companies in Lucknow are struggling by reducing their outreach. So, this is the best time to grow up their business online. Here are some SEO strategies that are given by digital marketing companies that help to rank your site in search engine Optimization.
Create Google My Business account
One of the most effective ways to rank high on Google is to optimize the linking. It brings visibility to Google search results. In that case, to get access and optimization for your business account, go for Google My Business. All the information provided by you or your SEO agency in Lucknow will be added to your business profile and it will be shown on the Google search local results, knowledge panels, and Maps.
Take reviews of happy customers
Nothing can be better for any business to get reviews from their happy customers. These SEO services not only enhance the optimization of Google my Business presence but also encourage other buyers to buy products from you. More than 80 percent of people first check online reviews rather than getting recommendations. So, start to request for a glowing review from your customers just after their purchase. Respond to the reviews professionally.
Create contents based on local news stories and events
This is also a good idea for a digital marketing agency to create content that tells the local issue for granting local customer attractions. Try to write blog posts related to local news, activities, and events. As per digital marketing agencies, you can also set up location-specific web pages for different parts of any region. In that case, you can take help by searching the ‘digital marketing company near me‘ also.
Pay per click advertisement
The first step of marketing strategy includes the implementation of websites from website design companies in Lucknow. In that case, pay per click plays an important role in the success of small businesses. To build a strong web presence, pay per click advertising is most probably the best way. It can identify the target audience easily and can form the right type of SEO strategy that drives the right type of leads.
Optimize the image also
For the small local businesses, optimizing Google My business is one of the most critical factors in local ranking. This is such an area that worth the investment if you really can afford this. GMB is updating regularly, so this is better to hire any GMB professional who can keep your listing up to date. Updating several photos will help you to engage you better with the user who is trying to find a business. Remember, nowadays most of the cell phone comes with a high-quality camera, so you should use high-quality images for your GMB listing.
These SEO strategies of local SEO company India are great to bring traffic to your site. So, apply these and hope for the best