Pay Per Click (PPC) is a form of advertising where you pay only when your target audience clicks on your advert. Your advert can be search, display, gmail, or shopping. It can also be on other search engines like Bing, Yahoo, but the most popular platform is Google.
Pay Per Click (PPC) is totally in our control, as you can determine your budget, targeting, traffic time & so much more. PPC, We would say is like a “water hose”, you’re 100% in charge. You can direct the traffic as you want to whichever part of your website you want.